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Public Relations as a tool to communicate and win over the people around is being used in different forms, from ancient times in India. Tools have changed from time to time but the urge to communicate has always remained foremost. After Independence, it was realised that PR is necessary in order to communicate for development and to create a bridge between the public and the government. And more and more organisations appreciated the role of professional public relations in years ahead.

In order to provide guidelines and empower PR practitioners of the country in a structured manner, the Public Relations Society of India (PRSI) was set up in Delhi in 1958. Today, the PRSI has 35 Chapters across the country providing valuable support services to the professionals engaged in various PR activities.

The Guwahati Chapter of PRSI was established in 1994 and today it has become a  platform for all practitioners and stakeholders in the field of Public Relations for exchanging ideas and sharing experiences. In addition, the Guwahati Chapter provides a platform to students, particularly those pursuing courses in journalism, mass communication, advertising and media management. In its existence of over two decades, PRSI Guwahati has held several programmes such as seminars, workshops and panel discussions in collaboration with leading educational institutions of the region such as Gauhati University, Tezpur University and University of Science & Technology Meghalaya (USTM).

Besides this, PRSI Guwahati Chapter also organises socially relevant programmes viz. Blood donation camps, health check up camps in rural areas, aid to flood victims of the state and felicitation of persons who have contributed significantly in the field of Public Relations from time to time.

“The Chapter has great pleasure in announcing a ‘House Journal Competition’ in which house journals and newsletters published by companies, corporate houses, govt departments, educational institutions and other organisations operating in the North Eastern region of India are eligible to contest. The last date for receiving entries by PRSI Guwahati Chapter is Oct 30, 2015. For details, interested organisations may contact: suchiranandi@gmail.com or advswapnav4u@gmail.com”, this was stated by Madhuchanda Adhikari, Chairperson of PRSI, while addressing a press meet at Guwahati Press Club on Wednesday morning.

Hamad Berlashker, Vice Chairperson of PRSI, said, “The Guwahati Chapter also announces its holding the ‘North East PR Conclave’ on Saturday, November 7, 2015 at NEDFi House in Guwahati. The inaugural session of the Conclave will focus on ‘Growing importance of Public Relations in India.’ This will be followed by two technical sessions, one in which service providers will talk on different aspects of PR and another in which leading PR practitioners will share their experience with the participants. The prizes for the House Journal Competition would be given away at the Conclave. The latest issue of the PRSI Guwahati Chapter journal ‘Seven Sisters’ would also be released at the Conclave.”

M Sultana Mazumdar, Regional Vice President (East) announced, “The next National PRSI Conference would be held at Ahmedabad during December 25-27, 2015. The Guwahati Chapter plans to send a large delegation to participate in the same.”


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