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Office bearers of Public Relations Society of India (PRSI) Guwahati Chapter presenting copies of their journal ‘Seven Sisters’ to Sam Balsara (2nd from R), CMD of Madison World, soon after the official launch of the Guwahati Advertising Club in the city on Thursday night.

Madison CMD Balsara launches Guwahati Advertising Club


Guwahati, March 13: The Guwahati Advertising Club was formally launched by Sam Balsara, Chairman & Managing Director, Madison World at a glittering function held at the Lily Hotel in the city on Thursday night. The function was attending by a huge number of advertising, corporate communications, public relations and media persons of the region.

Addressing the audience, Balsara said, “The formation of the Ad Club is a sign that the industry is gaining maturity and is evolving, and is a step in the right direction. In the early days in seventies and eighties, the Ad Club Mumbai played the role of a catalyst in bringing the industry together and raise the standards of profession, through tea meetings with leading lights, awards, seminars and the like. I am sure Ad Club Guwahati would do the same.”


Members of the Guwahati Advertising Club seen with Sam Balsara, CMD of Madison World, soon after the Club’s official launch in the city on Thursday night.

Balsara blasted several myths that exist to dissuade people from advertisements. He made a presentation to prove with facts and figures how advertisements bring down the price of a product and how it instils confidence in the minds of the consumers that they are buying a product and if they have a problem with it, they can go back to the company to seek redress. He was upbeat about the growing advertising market in the country. His own company Madison, he informed, has an annual turnover of Rs 3,000 crore and employs 1,000 communication experts spread over five countries.

Speaking with Balsara and newly elected office bearers of the Ad Club, officials of the Public Relations Society of India (PRSI) Guwahati Chapter, appealed to the Ad Club to provide increased facility for internship of local media students in their agencies. As of today, many such students are forced to go to the metros for internship and on the job training which is expensive as well as cumbersome. The PRSI Vice Chairperson, Hamad Berlashker, presented the latest copies of the Society’s journal ‘Seven Sisters’ to Balsara.

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